Agreeing With Porter

I agree with Porter about the “Good Relationships Should Impact Your Bottom-line” article on the Diva Marketing Blog. Relationships absolutely win out over pricing. Just as Porter experienced this as true in his internship, I experienced it in my job as a Nordstrom sales representative. Nordstrom is a fairly high-end department store. It is more expensive than Macy’s, but not on the same level as Sak’s or Neiman’s. Based on those comparisons, it is safe to say that Nordstrom has good quality merchandise that is relatively pricey. At first glance, it seems incredible that an expensive store has such a huge following. However, behind the scenes, it is obvious that Nordstrom is devoted to their customers. To aid in the relationship building, Nordstrom uses CRM software called Personal Book in which basic and purchase information are kept on each customer. Nordstrom employees further build relationships by providing excellent service after the sale, such as by sending thank you notes and calling to follow up on delivery of a product. Obviously, customers return to the store for the great products, but also because they have relationships with the salespeople. It is a wonder to me why more stores, such as Bloomingdales, don’t use the same strategy as Nordstrom. Bloomingdales has even more expensive merchandise than Nordstrom, so if it were to train their salespeople as Nordstrom does theirs, I am positive Bloomingdales would be doing a lot better than it is now.

Class Material Post #4: DealCatcher.com

One of the guest speakers that presented to our class was the founder of DealCatcher.com. He explained how his website doesn’t actually sell anything or process transactions. He posts coupons up for companies that can be used at the company’s website. The idea is to attract price-sensitive buyers with these coupons and then they will use them on the company website to purchase a product. DealCatcher.com exposes customers to company websites because they would normally not visit them due to the expensive prices.

I thought this was a great idea, but I didn’t think I would benefit from it. I am not price-sensitive because if I want something, I have to have it! Usually the things I want are higher-priced, and I thought there was no chance there would coupons for such brands on DealCatcher.com. Searching for something to inspire my blog entry, I went to DealCatcher.com just for the heck of it. I looked at the beauty then jewelry coupons and wasn’t impressed. Then, I clicked on the apparel section, and I could not believe what I saw! My favorite brand of shoes in the whole wide world had multiple coupons posted! There were also coupons for Gucci, Bluefly.com, and Bloomingdales. There are other brands on DealCatcher.com that are usually not bought by people who are price-sensitive, such as J.Crew, Diesel, and Apple. I feel DealCatcher.com should increase marketing efforts toward additional market segments because they have coupons for brands that attract all types of buyers.

Rock & Republic Wikipedia Article

The "Rock & Republic article has grown from two sentences to several paragraphs. Much to my dismay, the article still isn’t really an article because the fashion stub label remains at the bottom of the page. Nonetheless, I feel the stub is off to a good start. It evolved from a statement about the founder of the company and Victoria Beckham’s involvement in the line. All of my edits remain, but some of my grammar was corrected at one point. Now, the article includes history, product description, company description, future plans, and some other random bits of information. I would definitely like to continue to contribute to the article. I hope to add headers, so that it may reach “article” status sooner. I also hope to correct the repeat references, so as to tidy up that section of the page. However, finding additional, new information on the brand will be hard, since it is still relatively new and rather exclusive.

Nordstrom Wikipedia Edit

Out of all the articles I edited on Wikipedia, the "Nordstrom" article has the most active contributors. Not only is the article updated multiple times a day everyday, but the users editing this article do a great job checking each other's work. The article has evolved a lot since I began editing it. In the beginning, the article's history section and expansion section were several pages long and extremely detailed. The two sections are all placed under the history header now, and the information has all been greatly condensed. The user who did this said that a lot of the information belongs on the company website and not in the article. My addition to the expansion section about Nordstrom's restaurant concepts did not make the cut in the edit.

Another major part of the evolution of the article involved a list of the store's locations. At one point, a list of every single Nordstrom store was added to the article, but now it is gone. There is a separate article for Nordstrom locations. I must say, the article looks a lot less cluttered without it.

I am happy to see that a section about Nordstrom's diversity statement was added recently, and I'm also glad that my contribution describing the Pacesetter program remains.

Lilly Pulitzer Wikipedia Article

The Lilly Pulitzer article has not evolved much since I began editing it. The majority of the article was written this past fall, so my edits were somewhat minor compared to the massive contributions made during that time. However, I do feel that my edits were significant in showing how Lilly Pulitzer has been working to expand its product lines. Since I interned at Lilly Pulitzer in high school, I know the company is focusing a lot of its efforts on coming up with concepts for Lilly Pulitzer books. Therefore, I feel my edit that clarified the book titles was the most helpful and most significant out of all my contributions to the article. All of the edits I made were not changed, so I suppose the Wikipedia community is content with my edits, as well.

O-m-g, i-n-b-d!

I found an article from Slashdot that I can really relate to, and I'm almost sure every one of my classmates can, too: "For Texting Teens, an OMG Moment When the Phone Bill Arrives". The article discusses the text messaging craze among teenagers and how it is burning holes in parents' pockets. Cell phone companies have come out with new packages to ease the price and accomodate teens' frequent texts, but the monthly text message allowances continue to not be enough. The best plan for texters has proven to be one that includes unlimited texting.

The article also attempts to explain the reason for text-message popularity. Referring to text messaging as a "crutch," the article speculates teens choose texting because it eliminates face-to-face contact and you have a while to think about what you want to say since you don't have to respond promptly. I disagree with the reasoning. My friends and I are frequent texters, but I know we would all rather speak to each other in person if we had the choice. The reason for my texting is to amuse myself during idle time, such as if I'm studying in the library or riding on a bus. Lastly, I feel text messaging is so popular because it allows you to talk to a lot of people at the same time.

Conestoga High School Wikipedia Article

The "Conestoga High School" article on Wikipedia also receives fairly regular contributions and has evolved somewhat since I became involved in editing. However, it is frustrating that the majority of the users are current students who think they know more than Conestoga alumni. There haven’t been any new sections added to the article, but each section has been elaborated upon. Unfortunately, a lot of the edits were devoted to the controversy section of the article, rather than being devoted to updating and adding information. There seems to be a divide between users that want a description of the incident to appear on the page and users who do not think it is necessary to mention. I don’t think there should be a controversy section because I don’t want Conestoga to be defined by the incident that occurred. Most of my edits remain in the article. However, I was disappointed that my trivia edit was deleted because some 9th grader user doesn’t think that white should be included in the school colors. I’ve chanted “garnet, gray, and white” on the football field and basketball court for years, so I’m certain it should be included in the school colors. Other than the two disappointments, I feel the Conestoga article is coming along nicely, especially in terms of content about notable former students, trivia, and references.