Today, I completed my first edit of the "Lilly Pulitzer" article. The article mentioned how Lilly Pulitzer clothing is carried in major department stores and listed Nordstrom and Bloomingdale's as examples. I decided to edit the article and include Neiman Marcus alongside the other two stores. I felt it was very important to include Neiman Marcus because Lilly Pulitzer takes pride in being a brand of choice among the affluent. While Nordstrom and Bloomingdales sell products of similar price and quality, Neiman Marcus is considered to be above the two stores. With more expensive and higher-end brands, Neiman Marcus competes with stores such as Saks.
Also, in the clothing section of the Lilly article, it describes how Lilly has expanded its product line to include Lilly bedding, men's clothing, jewelry, accessories, and so on. As a former intern at Lilly's corporate office, I know for a fact that Lilly Pulitzer has also introduced children's clothing and, even more recently, shoes. I added the two categories to the list of Lilly's new merchandise.
Tuesday, March 13, 2007
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